OUR STORY
In 2020, Paula & Christian founded KAINUA with a simple mission: to create high-quality fashion produced under fair working conditions. We began by sourcing sustainable fabrics and partnering with skilled artisans across Europe and Asia ensuring that every piece we made was as ethical as it was beautiful.
Fast forward three years, and our lives had changed in the most wonderful way. We became parents to three children, Adriana, Vega and Santiago. This experience shifted our perspective—not only as business owners but as a family.
In 2023, we embraced a new direction: creating family fashion with coordinated partner looks. Our designs became a reflection of our own journey—combining sustainability with style for parents and children alike.
In 2025, KAINUA celebrates the joy of dressing as a family while continuing to uphold our original commitment to ethical production and sustainability.
OUR STORY
In 2020, Paula & Christian founded KAINUA with a simple mission: to create high-quality fashion produced under fair working conditions. We began by sourcing sustainable fabrics and partnering with skilled artisans across Europe and Asia ensuring that every piece we made was as ethical as it was beautiful.
Fast forward three years, and our lives had changed in the most wonderful way. We became parents to three children, Adriana, Vega and Santiago. This experience shifted our perspective—not only as business owners but as a family.
In 2023, we embraced a new direction: creating family fashion with coordinated partner looks. Our designs became a reflection of our own journey—combining sustainability with style for parents and children alike.
In 2025, KAINUA celebrates the joy of dressing as a family while continuing to uphold our original commitment to ethical production and sustainability.
Vision
KAINUA comes from the Hawaiian words “Kai” = sea, ocean and “Honua” = land, planet.
These two words form our identity and our values. We have a responsibility to care not only for the planet, but also for the people who live on it.
Mission
KAINUA stands for beautiful, timeless and sporty fashion, with great attention to detail.
We want to produce sustainable fashion and accessories under fair working conditions and at a fair price. Our products should be able to be worn for years without having to buy everything new every season, as the fast fashion industry requires.
People, from adults to children, should have fun and feel comfortable when wearing and using our products. Our goal is to redefine the fashion industry and initiate a global shift towards conscious consumption.
Values
Kainua wants to inspire love and care for our clothes, for our planet and the people who inhabit it. That's why we pay great attention to ensuring that our collection consists of sustainable and environmentally friendly fabrics and materials, such as organic cotton, linen, ecological viscose or recycled polyester.
The use of these fabrics and materials goes far beyond a pretty label. By using these substances, we protect people who work in direct contact with them. We drastically reduce the use of chemicals: from pesticides when growing raw materials to highly toxic and extremely dangerous dyes for people and the environment during further processing. That's why KAINUA is the perfect symbol for the union of nature and man.